Keeping up with your online brand can be quite a time consuming task so hiring someone to do that job for you may not be such a crazy idea. We’re not telling you to outsource your networks to a professional agency but a person that works for a few hours a week on promoting your music online can lift a huge weight off your shoulders.
Pay for ads
Paying to promote your content on social media can be the difference between gaining hundreds of fans every week and remaining in obscurity. Most social media networks allow you to pay for promoted content and they usually have a pay-per-click option which means you only pay when someone clicks on your post. This allows you to be in control of your budget.
Create a press kit
Once upon a time, press kits used to be sent to magazines and newspapers via mail. Nowadays the Internet has changed all of that allowing us to add more content like audiovisuals. A press kit will allow both casual listeners and music professionals to find the most important things they need to know about you.
Give your music away for free
This one is a bit controversial. You might think, why should I work so hard if in the end I’m going to give away my product for free? And you’re right! But there’s no denying that when music is shared for free it’s got the potential to go viral. The lesson here is to have technology and trends work for you and not the other way around.
Whatever you do — don’t spam. Nobody likes a spammer. When we first start to promote our content it is very tempting to spam. We want numbers fast so we normally think that by spamming we will get there sooner, but it is in fact the opposite. Once you earn the reputation, it is very hard to get rid of it — so be weary.
Use hashtags — sparingly
Hashtags are a great tool when used correctly. If you choose the right one, it’ll expose you to a large group of potential new followers through a hot topic. The rules of hashtag etiquette are simple enough:
- Less is more — in my personal experience when you use more than three, you seem desperate
- Don’t use a hashtag if you don’t know what it means or where it comes from (you’d be surprised)
- If you create one, show it to different people to make sure it doesn’t read something else
- Keep them short and sweet
- Stay on topic, don’t just use a hashtag because it’s trending and then talk about something else