How To Buy Promotional Items On a Budget

A variety of budget-friendly promotional items displayed on a table, including a red WSU Cougar Jacket, a blue and white trucker cap with a logo, a custom mug, assorted pins on a blackboard, and a small plush Sasquatch toy, next to a poster about safety apparel programs.

Investing in cost-effective promotional items allows small businesses on tight budgets to achieve savvy marketing solutions. Learn more about making affordable promotional items work for you!

What Are Budget-Friendly Promotional Products?

Promotional products are a cost-effective way to advertise. Consider keychains, mugs, pens, magnets, phone stands, and pop sockets. Research and creativity are key to getting high-quality branded items at reasonable prices.

A collection of budget-conscious promotional tech accessories, including a white smartphone stand, a black compact phone holder, a mobile device charging station, and a packaged tech gift set, all showcased against a vibrant sunset background.
Phone stands to display your logo each time a phone is charged

Benefits Of Budget-Friendly Promotional Products

Promotional products can be a powerful way to reach customers. They don’t have to break the bank. Budget-friendly items offer businesses an effective, inexpensive way to spread their brand. This can create lasting impressions with potential buyers. Let’s explore the key benefits of using low-cost corporate gifts, cheap promotional giveaways, and other inexpensive promotional items.

First off, budget-friendly promotional products are incredibly versatile. There are a variety of ways that fit your specific needs or marketing campaigns. Here are just some of the possibilities:

  • Handing out at conferences or trade shows
  • Introducing new products or services
  • Sending as part of direct mail campaigns
  • Using as tokens for customer appreciation programs
  • Offering through special promotions or giveaways

In addition, these kinds of promotional products provide an excellent return on investment (ROI). With affordable prices and maximum impact, it’s easy to see why many companies choose budget-friendly options over more expensive alternatives. Plus, since most items are quite small and lightweight, shipping costs tend to be lower too!

Purchasing bulk items can save money and spread your message. Let’s now see how to find custom items on a budget.

Custom Promotional Products On A Budget

It can be hard to find the right promotional products that are appealing and affordable. Many small businesses may feel overwhelmed by the cost of custom promo items – but it doesn’t have to be expensive.

Trade show giveaways don’t have to be expensive. Keychains, magnets, USB drives, and pens are helpful, budget-friendly options that make good impressions. Many suppliers offer discounts on bulk orders.

Advertising without spending big? Brainstorm ideas like building relationships on social media or creating content around topics relevant to your target audience. You’ll reach more people & establish yourself as an industry leader – all within your budget.

Advertising On A Budget

Advertising on a budget is like looking for the pot of gold at the end of a rainbow. You know it’s possible, but you must put in the time and effort to find it.

Getting creative with economical marketing gifts can be just as effective as spending more money than necessary, for instance, instead of buying expensive print ads or billboards. It would be best if you used promotional pens, t-shirts, or USBs with your logo and business name. They may cost less initially, but they will make an impressionable impact over time. Plus, these items create better customer relationships because they don’t feel overwhelmed by too much advertising all at once.

A man wearing a white T-shirt with a colorful design that reads "Nurse Heroes," featuring a stethoscope graphic intertwined with a heart, celebrating nursing professionals.
Printed t-shirts for Nurses Week to build awareness and thank our dedicated nurses.

Economical Marketing Gifts

Promo items are a cost-effective way to get your brand out there. According to the Advertising Specialty Institute, 8 in 10 consumers remember the advertiser on promotional items. Consumers can recall the brand for up to six months after receiving them! With that said, economical marketing gifts can be a great choice when it comes to budget-friendly advertising.

Companies have lots of options when it comes to affordable branded products. Here’s a look at some of the choices:

  • Budget-Friendly Corporate Gifts: Mugs, pens, and keychains offer excellent visibility without breaking the bank.
  • Inexpensive Personalized Gifts: Branded t-shirts and hats will set you back less than most traditional forms of advertising.
A selection of budget-friendly pens in vibrant colors, including orange and blue, with varying designs and some featuring company logos. These pens offer affordable options for promotional branding or bulk office supplies.
Colorful and cost-effective: These budget-friendly pens are perfect for making a statement without breaking the bank!

What’s more, these types of gifts allow businesses to connect with their target audience on an emotional level as people. Plus, customers feel special knowing they received something exclusive from the industry. This strengthens relationships between brands and customers, which is always desirable for any company.

Low-cost corporate gifts provide plenty of value for money spent. They are one of the best investments in promoting a product or service.

Low-Cost Corporate Gifts

Businesses need to market their brand cheaply; low-cost gifts are ideal. ABC Co. needed affordable branding items but had a limited budget. We suggested $5 items, to their delight.

When you are looking for budget-friendly promotional products for schools or corporations, there are plenty of options available. Here are five examples that have proven successful time and again:

These items not only make excellent promotional tools but also help foster positive relationships between your company and potential customers.

Promo items come in all shapes and sizes, from luxury to low cost. Creative ideas include USBs, keychains, football-shaped stress balls, and bags. Careful planning can create an effective marketing campaign using these budget-friendly giveaways.

A promotional American football with the "College of Buckley Law School" logo, held up against a blurred background of cheering fans.
Score big with school spirit! The College of Buckley Law School custom football stress balls soars high as fans cheer on their team

Promo Items With Low Price Points

Cheap branded gifts and promotional products are often expensive, but they don’t have to be. With low prices and budget-friendly options, nonprofits can get the same quality of corporate gifts without breaking the bank.

Promo items with low price points can still make an impact. Affordable marketing strategies help organizations save for other initiatives.

With creative ideas and clever messaging, even small businesses can use affordable solutions when branding their business.

Branded Products At Affordable Prices

When finding affordable promotional products, there can often be a struggle between finding something that adequately represents your brand and staying within budget. That’s why branded products at affordable prices are so crucial for businesses of all sizes. For non-profits especially, having access to promo items with low price points is essential to maximize the reach of their marketing efforts.

Plenty of options exist for cheap giveaways for events/campaigns. Choose from various materials/designs; customize with logos/slogans. Explore merchandise like mugs, hats, magnets, etc., without breaking the bank!

Most companies offer discounts on bulk orders plus extra services such as free shipping and setup fees. Whatever your event or campaign, you can find affordable products that spread awareness and create an impactful message.

Cheap Giveaways For Events

Promo items don’t have to be expensive to be effective. Budget-friendly items as giveaways can spread awareness and serve as tangible consumer reminders.

Cost shouldn’t be the only factor when planning promotional giveaways. Quality and style are essential. Even on a tight budget, branding should stay consistent. Work with suppliers who offer competitive pricing on various cheap giveaways to make sure your bottom line is met.

Making smart choices with your giveaway selection doesn’t have to mean sacrificing visibility and impact at trade shows. With careful consideration and research, any business can find quality branded merchandise that won’t break its bank balance. As we discuss budget-friendly trade show giveaways, remember: low price does not always equal low value!

Budget-Friendly Trade Show Giveaways

Did you know that 60% of trade show attendees remember the giveaways they received? Trade shows are among the best ways to promote your brand to potential customers. To ensure success, it is essential to use budget-friendly promotional products as giveaways at these events. Here are some great tips for finding cost-effective trade show handouts:

  • Choose Quality Products: Always look for quality items when selecting promotional products. Even if it costs more upfront, investing in higher-quality materials will help give your company a better reputation over time.
  • Shop Around for Deals: There are plenty of online vendors offering discounted deals on promotional products. If you take the time to compare prices, you can find excellent bargains that fit within your budget.
  • Go Generic Where Possible: Consider looking for generic options instead of branded ones. This can help reduce costs without sacrificing quality or style. You can still customize them with logos and other details to create truly unique pieces that represent your business well.

Follow this advice to save money while promoting your business at trade shows and maximize ROI. You now have the tools to source inexpensive promotional products.

Inexpensive Promotional Products For Businesses

Promoting a business? Look for inexpensive products – t-shirts, hats, water bottles, and reusable bags – that won’t break the bank. Plenty of options are available.

A white water bottle featuring the "Hello Florida Destination Management" logo, placed on a wooden surface next to tropical palm fronds.
Stay hydrated in style with ‘Hello Florida’ 20 oz branded water bottles, the perfect companion for exploring sunny destinations.

Branded items such as mugs or notebooks are a popular part of an affordable marketing plan. They remind people of your company and make great gifts or incentives. Buying in bulk often results in discounts, so all parties benefit. Use promotional products to promote your business efficiently and affordably.

Branding Items At An Economical Price

Promotional items don’t have to be expensive for them to make an impact. With carefully selected branded gifts, you can get creative with your marketing without breaking the bank. From pens and mugs to hats and bamboo tumblers. There are many cost-effective options available that will help you meet your goals of creating awareness about your business.

Careful thought should be given to color, logo placement, and material quality when designing promotional items. Doing so will create attractive, cost-efficient gifts that properly represent your brand.

A bamboo travel mug with a black lid and an "ADVENTURE" logo, set against a mountainous backdrop, with two additional views showing the lid details.
Bamboo Tumblers can be imprinted with your company’s logo or design.

Cheap Branded Gifts For All Occasions

Do you want to market your brand with gifts? Cheap branded gifts could be a perfect choice. They make a lasting impression and are budget-friendly.

There are lots of affordable ways to promote your business, such as mugs, tumblers, pens, and bags. Give them away at events or conferences to show off your logo or message. Loyalty programs with these items can help keep customers and reward existing ones.

Selecting corporate gifts for all budgets? Promotional products are a great choice. Options range from keychains to tech accessories like power banks and headphones – practical and visible, without breaking the bank! Customize to each individual’s needs for a lasting impression. Add an element of surprise with something unexpected yet useful, like personalized water bottles or logo USB drives.

Promotional keychain tape measures with the "CORE CONSTRUCTION" logo, displayed in blue, white, and red colors on a gray textured background with yellow and black diagonal stripes.
Measure up to the competition with these ‘CORE CONSTRUCTION’ branded keychain tape measures, a handy tool for any project.

Budget Corporate Gifts For All Budgets

Finding the perfect corporate gifts for all budgets can be a challenge. But with budget-friendly promotional products, it doesn’t have to be! Companies of all sizes can find affordable corporate gifts that won’t break the bank while still making an impact.

A blue USB hub with four ports and a white connecting cable, featuring the logo "95.5 RB" on the side, set against a white background
4-Port USB Hub can be personalized for that corporate feel.

Gift branded items to show appreciation and build relationships with clients and customers. Budget corporate gifts range from office accessories like pens to 4-Port USB hubs, flash drives, or tech gadgets.

Options abound for finding promotional products within budget. Quality branded merchandise is available at various prices, so companies of any size can find a special gift.

Custom Promotional Items Under $1

For an affordable marketing budget, custom promotional items under $1 can be a great way to go. Not only is this budget-friendly, but these products are also customizable to fit your brand’s needs and goals. Whether you’re looking for pens, 3M™ custom printed skins, mugs, Post-it®sticky notes, or keychains. Northwest Custom Apparel has plenty of options within the price range that won’t break the bank.

Sticky Note with a Corporate Log
Post-it® Custom Printed Notes — 332 / 335 / 331 SS-25

Investing in cheap corporate gifts has many benefits. They are versatile, offer multiple opportunities for advertising and customer engagement, and allow you to reach a broader audience. You can customize them and pass them out at events or through social media campaigns like Facebook.

cell phone with a custom printed skin on the back of the cell phone
3M™ Custom Printed Skins can be printed with sports schedules

These low-cost items offer a unique opportunity for businesses big and small to market themselves without spending too much money.

Branded Apparel

lady bowling in a custom t-shirt
T-Shirts are great giveaways at company events. The team bowling

Giving away branded apparel is an effective way for companies to reward loyalty and increase brand awareness. By providing customers with t-shirts, caps, and jackets, businesses can show their appreciation for their customers. While also boosting their recognition among the public. Furthermore, those customers wearing the branded apparel act as walking advertisements.


Promotional products on a budget allow you to inject your brand into everyday life without breaking the bank. With custom-branded items, you can increase awareness of your business while staying within your financial means. From corporate gifts under $1, there is something for every budget.

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
152 Google reviews
Janice Herron
Janice Herron
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.