Blog, Industry Tips, Marketing, Promotional Products, T-Shirts

Secrets of Search Engine Optimization Rankings


Link Text, Title Text, Content Keywords, Landing Pages

A search engine spider uses a lot of information about your site to determine your search engine rankings. Using links with system text pertaining to your search term is a big factor. Using landing pages with specific keywords in your page title, as well as throughout the text in your actual page is another thing that gives you proper keyword density pertaining to the page titles.

seo1Keyword Choices

One of the most important tools I have used to determine naming conventions for my pages, shirts, and images is the Google Keyword Tool. Everyone uses this tool, and everyone who’s good at SEO is following the standards as laid out by Google in their SEO Starter Guide pdf, but what most places aren’t doing is choosing the high volume search keywords that aren’t being target by everyone.

The keywords you need to use throughout your internal and external links to your pages as well as your actual physical file names. The way you work your way in the top ten is to carve out your niche in other t-shirt related searches and over time you will finally begin to sneak into the top results for other one word searches.

websiteRegister your brand with local search results

We registered your business as a local business with Google and you will see a significant increase in traffic from “t-shirts” related searches. This is what gets you in the local results up near the top of the search results page.

Link backs are incredibly important to move your site up

The number one thing that determines your page rank on search results is link backs. (This isn’t a proven fact, but we’ve seen our best results from a precision link back campaign) This means if you want to get in the top results for t-shirt related searches, you need to start exchanging links with popular websites, and sites that show up in the search results for t-shirt searches.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

Related Posts