Service Shirts Case Study


Case study at your service. For almost 40 years, Cornerstone Electric has probably served customers in the Seattle, Washington region as a home service company that’s build it’s employees with durable branded work wear. Cornerstone Electric initially turned to a commercial uniform supply company, but became increasingly dissatisfied with the inferior quality of the garments and the mediocre customer service. Realizing they needed to make a change, the wife of Cornerstone Electric recommended Eric Michaelson, a sales person at Northwest Custom Apparel and Digital Printing in Milton, Washington with whom she had worked directly to source apparel at her job with a nearby construction company.

Mickelson partnered with Cornerstone Electric to create a complete work wear program from scratch. 20 years later they still work together on a regular basis fulfilling consistent orders for their field work shirt. We chose these particular shirts because they’re crisp, professional looking and resistant to industrial laundering. They provide the high level of durability and longevity, what Cornerstone Electric needs.

While the exact number of shirts sold to Cornerstone Electric over the past 20 years is difficult to surmise, Wilson says it’s the thousands. Each worker is usually given three shirts on a quick rotation so they don’t start to look shabby, he explains. Actually, there are many weeks that we don’t process an order from them. Northwest Custom Apparel has also created screen printed tees and branded hard goods for this account as well as a variety of branded apparel including casual work wear, head wear, and outerwear.

When it come to designing work wear, Nelson says, “Simplicity and efficiency are key since the design will be running constantly on the machines.” In addition, the embroidery and the apparel should be durable and professional. When Northwest Custom Apparel enters a home, their well branded and consistent clothing helps to identify them at a glance and reassure the customer.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!