How NW Custom Apparel Helped Cornerstone Electric Elevate Their Workwear

Case Study Of Service T-Shirts

For nearly four decades, Cornerstone Electric has been a trusted name in home services across the Seattle metro area. Their crew is out in the field daily, fixing electrical problems, handling installs, and making life easier for homeowners. But for a long time, their workwear didn’t match the professionalism they brought to every job.

Their old supplier sent them uniform shirts that didn’t last. The fabric wore out fast. The stitching wasn’t strong. And the customer service? Just plain frustrating. Orders got delayed. Sizes were wrong. Shirts looked shabby in just a few weeks. It wasn’t working.

A Local Connection Changes Everything

That all changed thanks to a simple recommendation. The owner’s wife worked for a construction firm and had great things to say about a local embroidery shop in Milton, Washington. That shop was NW Custom Apparel.

She introduced them to Eric Michaelson, one of the go-to guys at Northwest Custom. Eric listened. He didn’t push products. He asked questions about Cornerstone’s day-to-day work, laundry needs, and how long the gear had to last. Then he built a plan.

Building a Custom Workwear Program

Together, they created a full custom uniform program from scratch. Eric recommended shirts that looked sharp and could hold up to tough jobs and weekly washes. These weren’t just any shirts. They were industrial-grade, embroidered to hold strong through wear and tear. Every logo stitch was made to last.

A Partnership That’s Lasted Over 20 Years

That was over 20 years ago. Since then, Cornerstone has kept coming back. They don’t need to chase vendors anymore. Their team wears crisp, branded work shirts that make a great first impression. Customers see the logo, the clean look, and feel confident letting them in the door.

Each worker gets three shirts on rotation. If they need more, it’s easy. Orders are quick, and reorders are even faster. And it’s not just shirts. NW Custom helps them with screen-printed tees, branded hats, and even outerwear for winter jobs. The consistency keeps the crew looking sharp year-round.

The key to all this? Simple designs, durable gear, and honest service. That’s what sets NW Custom Apparel apart. Their machines run these designs often, which means faster turnaround. The embroidery holds up through commercial laundry. And their local support means help is just a phone call away.

NW Custom Serves More Than Just Cornerstone

Cornerstone Electric isn’t the only one. NW Custom also outfits crews from places like Drain Pro, Arrow Lumber, and General Mechanical. If your business runs on service calls and first impressions, a solid uniform matters.

Want to see the difference for yourself? Visit our Milton showroom to try on samples. Better yet, request a free quote or custom embroidered shirt with your logo. Let your team wear it, wash it, and test it out.

Need help getting started? Call the team. They’ll walk you through every step—no guesswork, no pressure. Just reliable uniforms, made for real work.