Case study of service shirts. For almost 40 years, Cornerstone Electric has probably served customers in the Seattle, Washington region. As a home service company that’s building its employees with durable branded work wear. Cornerstone Electric initially turned to a commercial uniform supply company but became increasingly dissatisfied with the inferior quality of the garments and the mediocre customer service.
Realizing they needed to make a change, the wife of Cornerstone Electric recommended Eric Michaelson. A salesperson at Northwest Custom Apparel and Digital Printing in Milton, Washington with whom she had worked directly to source apparel at her job with a nearby construction company.
This case study of service shirts says that Mickelson partnered with Cornerstone Electric to create a complete workwear program from scratch. 20 years later they still work together on a regular basis fulfilling consistent orders for their field service shirt. We chose these particular shirts because they’re crisp, professional-looking, and resistant to industrial laundering. They provide the high level of durability and longevity, that Cornerstone Electric needs.
The exact number of service shirts sold to Cornerstone Electric over the past 20 years is difficult to surmise. Wilson says it’s the thousands. Each worker is usually given three service shirts on a quick rotation so they don’t start to look shabby. He explains. Actually, there are many weeks that we don’t process an order from them. Northwest Custom Apparel has also created screen-printed tees and branded hard goods for this account. As well as a variety of branded apparel including casual workwear, headwear, and outerwear.
When it comes to designing work wear, Nelson says, “Simplicity and efficiency are key since the design will be running constantly on the machines.” In addition, the embroidery and the apparel should be durable and professional. When Northwest Custom Apparel enters a home, their well-branded and consistent clothing helps to identify them at a glance and reassure the customer.
