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Streamline Your Business Operations and Boost Employee Satisfaction with an Online Store

Are you spending much time ordering, managing, and delivering branded apparel and swag? Does your current store vendor take a long time to ship orders, or have they turned out wrong or with pieces missing? Are you having difficulty getting the correct sizes and supplying employees with company apparel and promotional items? If these questions apply to you, consider if an online company store system is the best choice for your business.
Investment in an online company store has a significant impact on the corporate identity of a business. It can help to increase employee engagement and customer loyalty. A company store offers access to swag stores, uniform programs, trade show swag, and many clothing options. Functionally, they are essential elements in any successful business strategy.

Take Control of Your Swag Inventory and Costs

Say goodbye to forgotten closets filled with dull swag and say hello to an online store! Northwest Custom Apparel offers on-demand DTG printing and embroidery to ensure corporate apparel is always up-to-date with current trendy clothing options. Real-time inventory levels can be controlled online and no longer use Excel spreadsheets. No more outdated colors and styles, just fresh fashion! Unleash your swag – it’s simple to launch your store and set your company up for success!

Elevate Employee Performance and Boost Morale

Show off your brand and make it more recognizable worldwide with custom swag for your employees. Let them show their unique style and have a chance to choose what fits their looks, making them comfortable and the team happy. Plus, there’s tons of extra marketing exposure when they rock that swag while grocery shopping, at ball games, at PTA meetings, or even at the gym. “A happy employee is a productive employee.”

Store Credit: The Ultimate Employee Reward

Companies can increase brand awareness, create a company-happy culture and show appreciation for employees by offering store credit, points, or gift cards. These incentives are the number-one factor differentiating a popular store from one that employees frequently visit. Ahead of launching a new company store, loading employee credits is the optimal way to encourage participation and boost engagement.

Fast Turnaround Time With Print-On-Demand

Get swag to your new hires or that special customer in a flash! Our in-house decorating team loves fast turnarounds by using our Kornit DTG printers and single-head embroidery machines. Our well-run company store can produce a variety of apparel and ship items within just 5-7 business days.

Ease of Ordering

Employees can order as little as one item or as much as they need for an event. The stores are mobile-friendly and allow team members to place orders anywhere. No more having to go through a marketing team to get their orders placed. Online stores offer a streamlined ordering solution, with fewer people and paperwork at a lower cost.

Online Company Store Setup and Management

The Northwest Custom Apparel staff handles website design, setup, ordering processes, shipping, and more. Your company swag platforms feature your logo and colors and contain a variety of products you wish to offer. Inksoft is a company store platform specifically designed for the custom apparel designing industry, providing effective solutions.

Brand Control

An online company swag store is an invaluable asset for any business looking to ensure consistent branding remains across all mediums. The design of the online storefront strictly adheres to your brand guidelines, making sure that everyone is using the same color scheme, logo, and font – helping create a unified identity. Additionally, all company-branded merchandise is fabricated and decorated according to these guidelines too. An online company store is a great way to keep everything on-brand with minimal effort!

How to Get Started With a Company Store Solution

To begin a company store, contact Northwest Custom Apparel’s corporate office. Your sales representative will help you select items and the color design of your store. Our team of developers will then assemble the store for you using many of its built-in features. For more information, call 253-922-5793 or fill out our contact form.

Employee Incentive Programs

Online stores make administering company store programs easy which helps increase employee engagement. Some popular programs are the following:

  • Safety Awards: Employees are rewarded with a jacket for exhibiting awareness of workplace hazards.
  • Sales Awards: To increase company culture, give away a Cutter and Buck embroidered polo shirt to the top salesperson of the month.
  • New Hire Packages: Include a gift certificate for a wide variety of company-branded swag to welcome new employees and make them part of the team.
  • Trade Show Items: For those attending several trade shows annually, promotional products can be a great addition to giveaways.
  • Corporate Gifts: Stores are great for the salesperson who needs a drop-off business gift to loyal customers. Plus the store can be used for annual holiday gifts.
  • Wellness Program: The most significant reason companies have corporate wellness program incentives is to promote healthy lifestyles by eating healthy and going to the gym. Many company values believe that healthy employees lead to company success.

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Explore our vast showroom filled with styles and top brands such as Carhartt, North Face, and Cutter and Buck. From stylish jackets to caps and safety shirts to classic polos, we have something for everyone.


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bonus caps promotion

We are thrilled to introduce a fantastic opportunity for you to elevate your brand’s visibility while also getting more value for your investment. Welcome to our Bonus Cap Program! This exciting offer lets you earn bonus caps when you order our #1 selling Port Authority® Snapback Trucker Cap (C112).


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.