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Tag Archives: marketing

Home » marketing
09 Mar
Blog, Industry Tips

THE BEST GUIDE TO CREATING CUSTOM EMBROIDERED EMBLEMS

  • May 1, 2023
  • By author-avatar Erik Mickelson
Milton Police Officer "MPD" writt...

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03 Feb
Industry Tips, T-Shirts

CAD-Cut Vinyl: Get the Perfect Look with this Easy Method

  • May 1, 2023
  • By author-avatar Erik Mickelson

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Nw
11 Jan
Blog, Industry Tips, Marketing

Amazing Interview on the History of Northwest Custom Apparel Since 1977

  • May 1, 2023
  • By author-avatar Erik Mickelson
Interview with founder and CEO, Jim...

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10 Jan
Industry Tips, Screenprinting

Profitable Advantages and Disadvantages of Screen Printing You Must Know

  • May 1, 2023
  • By author-avatar Erik Mickelson

1-10-23. Erik updated photos and added the Screen print Quick Quote

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10 Nov
Blog

Updated NWCA Website Coming

  • May 1, 2023
  • By author-avatar Erik Mickelson
We listened to our clients, and we are responding with a new website with easy-to-use and new features. We are ad...

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Nw
12 Feb
Blog, Direct To Garment Printing

Marketing Through Social Media, Custom Apparel

  • May 1, 2023
  • By author-avatar Erik Mickelson
  Northwest Custom Apparel is considered a small business that strives for new ways to connect with other local companies. Social...

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Nw
05 Jun
Blog, Industry Tips, Marketing, Same Day Printed Shirts, T-Shirts

What marketing lessons can we learn from Jurassic World?

  • May 1, 2023
  • By author-avatar Erik Mickelson
Bigger and faster don’t mean better The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-...

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Nw
05 Jun
Blog, Industry Tips, Marketing, T-Shirts

Techniques to Brainstorm Like a God & Infographic!

  • May 1, 2023
  • By author-avatar Erik Mickelson
There is no such a thing as a great idea and immediately crafting it into a piece of art. So in order to make this process easier and m...

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Nw
04 Jun
Blog, Industry Tips, Marketing, Promotional Products, T-Shirts

What if brands had fictional ambassadors?

  • May 1, 2023
  • By author-avatar Erik Mickelson
Celebrities and athletes have been representing brands since before most of us were even born. It’s not surprising that it still works;...

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Nw
04 Jun
Blog, Embroidery, Industry Tips, Marketing, Same Day Printed Shirts, T-Shirts

Creative Advertising: Then-and-Now’s of some of the world’s most famous brands

  • May 1, 2023
  • By author-avatar Erik Mickelson
We’ll be exploring the topic by analysing campaigns of some memorable brands like McDonald’s, Coca-Cola, Kellogg’s, etc. These companie...

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Since 1977, we have been Seattle and Tacoma's leader in custom embroidery, DTG Printing, Screen Printing, and Safety Shirts.

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c112 trucker cap. gray front of cap and aquamarine

bonus caps promotion

We are thrilled to introduce a fantastic opportunity for you to elevate your brand’s visibility while also getting more value for your investment. Welcome to our Bonus Cap Program! This exciting offer lets you earn bonus caps when you order our #1 selling Port Authority® Snapback Trucker Cap (C112).

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Dominic-Nguyen

Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

Erik-Mikelson

Erik Mickelson

Manager

Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

Ruth-Nhoung

Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

Steve-Deland

Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

Taylar-Hanson

Taylar Hanson

Sales

Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

Nika-Lao

Nika Lao

Sales

Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

Bradley-Wright

Bradley Wright

Accountant

Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.

Alicia-Wada

Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

Brian-Beardsly

Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.

Antonio-Massey

Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.

UT-Tri-Tran

UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.

Bunsereytheavy-Hoeu

BunsereytheavyHoeu

Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.

Sreynai-Meang

Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.

Kanha-Chhorn

Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.

Savy-Sorm

Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.

Sorphorn-Sorm

SorphornSorm

Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.

Sothea-Tann

Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

Jim-Mickelson

Jim Mickelson

CEO

Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.