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Things To Consider for starting a Clothing Company


Do you know how to code and design a website?

If you responded NO to the question, you have to consider hiring a professional web designer.

MCK00415 Mens KingstonHow many products do you want to have for your initial launch?

If you think about how much a single shirt costs, and you think about your budget you should be able to figure out how many shirts you can buy. Also when you’re searching for a printer, many printers offers different services at different prices so definitely look around for the best service to price ratio.

How professional do you want your products to be?

The reason why your start up cost was so high is considering the quality and professionalism of your products. Sometmes shirts, which are much more expensive than brands like Hanes or Gildan. Getting custom printed sizetags, embroidered labels, custom made hangtags. So factoring all those things in, it may really add up pretty quickly.

advertisingAre you going to advertise your product?

Depending on how serious you are about your business, this may be factored in. Even online advertising like Google Adwords is very pricey, so consider where you want to advertise. Many blogs have affiliate programs that you can work with to get good deals on advertising so think about that. Also print advertisement in newspapers and magazines are very expensive, but perhaps that may be a valuable way to get your brand out there, so keep that in mind.


So those are a few things to think about when you’re starting your brand. Ultimately, it really depends on your brand and your products, so the startup cost is different for everyone. But also keep in mind, if you think you can break even quickly, it’ll definitely be worth it. Once you break even and you put that money back into your company, you basically have enough to reprint your products or print new ones. It’s all about balance!

Hopefully that gives you an idea of how much a brand costs to start. It certainly isn’t cheap, unless you want it to be. If you want to get serious about your products, you have to drop some money. The more money you spend, the better your products will be.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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