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My Travels to Threadx19 by Erik J. Mickelson

Threadx19 recap. It was held this year at the Kona Kai resort in San Diego, CA February 17th -19th.

DAY 1

I arrived at Threadx19 on Sunday night and we had a laid-back meet and greet in one of the conference rooms with an open bar and of course Jenga. The room was filled with at least 60-75 screen printers and embroiders from all over the country. The furthest attendee was Jerry and Maria Mayotte from Red Brick Clothing in New Hampshire. I had an opportunity to chat with Eric Solomon and his wife from Night Owl Printing. I decided to call it an early night because I was feeling a little under the weather and wanted to get a good night’s sleep for the next day’s presentations.

Jerry Mayotte of Red Blick Clothing and Erik Mickelson of Northwest Custom Apaprel
Jerry Mayotte and Erik Mickelson getting “pumped” for the 2nd day of the threadx19 recap

Day 2

I woke up bright and early at 5:30 a.m. With excitement and smiles. Today was going to be a jam-packed day of great speakers and presentations. I showered and headed over to the breakfast buffet at 7:30 a.m. And grabbed myself some eggs, sausage, fruit, potatoes, and a bunch of coffee. (I was already pumped up and really didn’t need the extra 5 cups of coffee). I chatted with a contract printer out of Chicago (near Wrigley Field). His first name was George and I forgot his company’s name. George owned a contract screen print company with over 150 employees.

He told me he just finished a print job of 45,000 t-shirts with 4 locations, plus tagging and bagging. It was interesting to listen to him talk about how tight the profit margins were in contract printing. He mentioned he checks the P&L on a daily basis, just to make sure the factory is running efficiently. I could only imagine what the payroll is for 150 employees. YIKES! After chatting with George, the first speaker started and I got to sit in the front row.

Zazzle.com

The first presentation was Zazzle.com, a custom product printing company out of California. It was interesting to listen to how the company can produce 1 unit efficiently without any setup fees. If you want 1 custom iPhone case, they can print it. They really don’t compete with Amazon because they are all selling custom products. The product isn’t even created yet until the customer creates it themself.

Olympus Group

The CEO of the Olympus group spoke about Human Resources and keeping employees engaged. One suggestion I loved, was the “Ask Brian” box which was an employee suggestion box. Every payroll they would pull out a suggestion and give out $40.00 to the employee. Basically, the more suggestions you put in the box, the better chance you will have to win $40.00. Olympus has

a top 10 list to keep employees engaged

Olympus Top 10 List

  1. Create a noble mission statement
  2. Culture Deck-NetFlix
  3. Hey Brian Program
  4. One-year employee one-on-ones
  5. New employee orientation on the 1st day
  6. Monday morning huddles
  7. Personal goals
  8. Result presentations
  9. Profit is NOT a dirty word
  10. Make it personal away from the house.

Aaron Draplin

Aaron Draplin is a pretty cool graphic artist out of Portland, Oregon. He creates clean minimalistic logos for companies and events. What I enjoyed was Aaron’s passion and excitement for graphic arts. It inspired me to look closer at logos and get the feel of the artist’s emotions they had when creating the logo.  Aaron created a really cool book with all his artwork. (I am going to buy it on Amazon today).  I thought it was funny that Aaron doesn’t use an alarm look to wake up. He uses the Universe to wake him up.  He had a table set up with his merch such as stickers, patches, and his books. One cool piece of artwork was his Space Shuttle design.

Conclusion

This was Threadx19 recap. If you are a printer or embroiderer and want to increase your knowledge and excitement, I would definitely recommend attending the 2020 Threadx in Phoenix, Arizona. The best thing is you get to network and bounce ideas off others in the industry.

Erik Mickelson

Northwest Custom Apparel.

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Antonio-Massey

Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.

Alicia-Wada

Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

Erik-Mikelson

Erik Mickelson

Manager

Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

Ruth-Nhoung

Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

Steve-Deland

Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

Taylar-Hanson

Taylar Hanson

Sales

Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

Nika-Lao

Nika Lao

Sales

Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

Bradley-Wright

Bradley Wright

Accountant

Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.

Dominic-Nguyen

Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

Sothea-Tann

Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

Brian-Beardsly

Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.

UT-Tri-Tran

UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.

Bunsereytheavy-Hoeu

BunsereytheavyHoeu

Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.

Sreynai-Meang

Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.

Kanha-Chhorn

Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.

Savy-Sorm

Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.

Sorphorn-Sorm

SorphornSorm

Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.

Jim-Mickelson

Jim Mickelson

CEO

Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.