Blog, Industry Tips, Marketing, T-Shirts

Tips to Creatively Promote Your Brand at Events

  • Offer a special deal for people attending the event. That’ll encourage people to get in touch.
  • Consider using an alternative to a business card — try these ideas for size.
  • Hand out flyers with a treasure map that leads people to your stand or product. Check out these awesome flyer templates!
  • promote-brand-at-eventsDraw people in with food. Like we were saying, people love getting free stuff — especially if it’s tasty food!
  • Get involved on social media in real-time during the event. Make sure to use a hashtag, and for extra points tag or mention the organizers or participants.
  • Consider hanging out personalized bags with your brand on them. If people are getting lots of flyers and other papers, they’ll need somewhere to keep them – and your brand’s bags are just the spot!
  • promote-brand-eventsRemember to keep things authentic. Lots of brands do really crazy, out-there stuff, but gimmicks can backfire if you’re not careful. Stick to what you think will work for our brand.
  • Hand out samples of your product if you can. It’s easier to convince someone to buy something they already know they like!
  • Keep a close eye on the competition. What are they doing?
  • Follow up after the event. A lot of the time, people go home from an event with approximately a million business cards and no clue who they belong to.
  • generate-conversation-at-eventsAre there drinks or parties after the event? If so, you definitely want to be there! It’s a great chance to chat to people in a less formal setting and get to know them better.
  • Are there brands you admire going to the same event? Talk to their representatives! Even better: have ideas for how you might be able to join forces and work together.
  • Practice what you’re going to say beforehand. That goes for everyone, from event speakers down to people who are there to network. Practice makes perfect!
  • Think about hosting your own event for your brand. It can be a good way to establish your brand as a leading voice.
  • See if you can team up with another brand to cross-promote. The classic example of this is Heinz ketchup promoting Ore-Ida french fries on bottle labels. Can you pair up with a partner brand?
  • Make a point of talking to people one-on-one. This will make you and your brand more memorable!
  • Have a giant game for people to play. It sounds silly, but these have been a bit hit at lots of events recently, from giant Angry Birds to giant ping pong!
  • For a multi-day event, give away your freebies on the second day of the event. A lot of brands do it right away on the first day, so you can stand out by doing things a bit differently.
  • Hand out free T-shirts at the event. Whether people wear them at the event or later it doesn’t matter — it’s free advertising either way!
  • Pass out something for your brand (flyers, sweets, discounts, samples – anything, really) outside a big event…even if you aren’t attending the event. Say you have a T-shirt company.

About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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