The home page of your website is for your online store what the hall would be for a physical store. It’s what most people will see when they first land on your site. Being a new brand, I’d recommend to build a simple home page with a few key sections:
Hero Image: Made of a few sliders or just a static image. Use a damn good picture that reflects what your brand is about. Many companies use this on their websites to highlight certain points of their businesses or point out some products or offers.
Strongest features: This is not mandatory, but it is beneficial to point out the most important features right below the hero image or somewhere else on the home page. If you’re very good at something, we don’t see the point of not saying it out loud! If you have the best turnaround services, have an exceptional return policy or use a special unique material to design your garments.
Featured on: Same thing as the highlighted features. We think you should let us know where you’ve been featured, in case you’ve been. We trust reputable businesses more than unknown ones. Did someone write about you or mentioned you on a wicked blog? Again, say it out loud!
Top designs: Apart from images and stuffing, you need to show what you’re really good at, and that’s your clothing line. For the home page use your best designs, the most shared or sold, maybe the latest you’ve designed or perhaps just your favourite ones or those you think showcase your brand’s personality the best.
Social Media: It’s important for you to know that Social Media is crucial for your business. As a clothing line, Instagram and Pinterest are a must, and then the rest. Make sure you have an active presence in at least the first two and also links to them somewhere on the home page (somewhere not hidden), drive traffic from your site to the Social communities!
Subscription form: We haven’t talked about your newsletter yet, but it will also be decisive for the growth of your brand. It’s necessary that you understand the importance of getting people’s email (people who are obviously interested in what you do). They are the ones who spread the word and will help you grow. Doesn’t it sound important to you? Trust me, reserve a section of your home page for a subscription box.