A great product deserves a great launch event. Developing a new product takes blood, sweat and tears, so it makes sense that your event packs a real punch. Launching your product when it’s finally ready for the market can be stressful, especially because launch events are expected to generate significant word-of-mouth marketing as well as considerably boost initial sales.
Check out these top venue styles for an unforgettable product launch that’s certain to get your business noticed.
Modern
Spread the word about your exciting new brand or product by hiring a cutting-edge event space like a gallery, studio or inner city hotel. Clean lines and light-filled spaces make modern venues perfect for showcasing a breakthrough product.
Historic
Give your audience a reason to go to your product launch by hosting it in a unique historic space like a museum, library or town hall. Historic venues have colorful stories and atmospheric settings that help make a lasting impression on guests.
Designer
Designer spaces make bold statements and are a great way to increase the hype around an event. Boutique hotels, chic cocktail bars and modern event spaces push boundaries, which mean they’re perfect for making a splash with creative and artistic types.
Creative
Creative venues are high-impact spaces that break the mold. Moving beyond conventional launch venues like trade shows and convention centers makes getting attention for your product or service a little easier. Great benefits of hosting your product launch in a creative venue, like an avant-garde gallery, high-tech studio or innovative concept space, include improved brand perception, increased word-of-mouth marketing and better attendee engagement.
Luxury
Holding your product launch in a luxe venue is a surefire way to attract a large audience. Prestigious or glamorous spaces will add a touch of elegance to your product launch, and leave a lasting impression on your guests.
Office
Office spaces are perfect for business-related products or services. This is because business suites, conference centres and seminar rooms provide an environment that’s unique to the product use, which can help generate interest in your product and build sales momentum.
Outdoors
Don’t be afraid to think outside of the box when planning a product launch. Outdoor spaces are becoming increasingly popular for modern launch events. Product launches held outdoors can include street teams, flash mobs, experimental cooking events and live shows, which can all help build momentum for your product as they generate a lot of buzz quickly.
