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Tips to Know About Hosting the Perfect Product Launch


A great product deserves a great launch event. Developing a new product takes blood, sweat and tears, so it makes sense that your event packs a real punch. Launching your product when it’s finally ready for the market can be stressful, especially because launch events are expected to generate significant word-of-mouth marketing as well as considerably boost initial sales.

Check out these top venue styles for an unforgettable product launch that’s certain to get your business noticed.


Spread the word about your exciting new brand or product by hiring a cutting-edge event space like a gallery, studio or inner city hotel. Clean lines and light-filled spaces make modern venues perfect for showcasing a breakthrough product.


Give your audience a reason to go to your product launch by hosting it in a unique historic space like a museum, library or town hall. Historic venues have colorful stories and atmospheric settings that help make a lasting impression on guests.


Designer spaces make bold statements and are a great way to increase the hype around an event. Boutique hotels, chic cocktail bars and modern event spaces push boundaries, which mean they’re perfect for making a splash with creative and artistic types.


Creative venues are high-impact spaces that break the mold. Moving beyond conventional launch venues like trade shows and convention centers makes getting attention for your product or service a little easier. Great benefits of hosting your product launch in a creative venue, like an avant-garde gallery, high-tech studio or innovative concept space, include improved brand perception, increased word-of-mouth marketing and better attendee engagement.


Holding your product launch in a luxe venue is a surefire way to attract a large audience. Prestigious or glamorous spaces will add a touch of elegance to your product launch, and leave a lasting impression on your guests.


Office spaces are perfect for business-related products or services. This is because business suites, conference centres and seminar rooms provide an environment that’s unique to the product use, which can help generate interest in your product and build sales momentum.


Don’t be afraid to think outside of the box when planning a product launch. Outdoor spaces are becoming increasingly popular for modern launch events. Product launches held outdoors can include street teams, flash mobs, experimental cooking events and live shows, which can all help build momentum for your product as they generate a lot of buzz quickly.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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