Unveiling the Excellence of SanMar Customer Service

Unveiling the Excellence of SanMar Customer Service

In the ever-evolving landscape of customer service, SanMar shines as a beacon of excellence. This article delves into the various facets that make SanMar’s customer service stand out in a crowded market.


SanMar, a leader in the apparel industry, extends its commitment to quality beyond its products and into the realm of customer service. The journey begins with understanding the fundamental principles that underpin customer satisfaction. Nw Custom Apparel provides Different services like custom embroidery, DTG Printing, Screen Printing, Promotional Products, Custom Web stores, Custom Embroidery Caps

Understanding SanMar’s Commitment to Customer Service

At the heart of SanMar’s success lies a deep-rooted commitment to customer satisfaction. The company understands that exceptional service is not just about resolving issues but creating an overall positive experience. SanMar takes a personalized approach to customer interactions. Each query is treated as unique, with dedicated support staff ensuring that customers receive tailored solutions that address their specific needs.

Navigating the User-Friendly Support Channels

Online Chat Support

SanMar’s online chat support exemplifies user-friendliness. Customers can easily connect with support representatives, receiving real-time assistance without the hassle of phone calls or lengthy email exchanges.

Email Correspondence

For those who prefer a more formal channel, SanMar’s email correspondence is efficient and effective. The company ensures timely responses, keeping customers informed and engaged throughout the resolution process.

Helpline Services

Nw Custom Apparel helpline services provide a direct line of communication for urgent matters. The dedicated support team is equipped to handle a wide range of issues, ensuring a rapid response to customer needs.

SanMar’s Rapid Response System

Swift Query Resolution

SanMar’s commitment to swift query resolution is a testament to its understanding of the importance of time in customer service. The company employs streamlined processes to ensure that issues are addressed promptly.

Escalation Protocols

In cases where queries require escalated attention, SanMar has well-defined protocols in place. This ensures that complex issues are swiftly elevated to the appropriate levels for resolution, maintaining a high standard of service.

The Human Touch:

 Personable Interactions

Building Customer Relationships

Beyond resolving immediate concerns, SanMar focuses on building lasting customer relationships. The company values each interaction as an opportunity to connect with customers on a personal level, fostering loyalty.

 Tailoring Solutions to Individual Needs

Recognizing that one size does not fit all, SanMar tailors its solutions to individual customer needs. This personalized approach sets the company apart, creating a positive and memorable customer experience.

SanMar’s Training Program

Empathy as a Core Value

SanMar instills empathy as a core value in its customer service training program. Support staff are trained not just to address issues but to understand and empathize with the customer’s perspective, creating a more meaningful interaction.

Keeping Up with Industry Trends

To ensure relevance and effectiveness, SanMar’s training program evolves with industry trends. This proactive approach ensures that support staff are equipped with the latest skills and knowledge to meet customer expectations.

Customer Success Stories

 Voices of Satisfaction

Real customer testimonials serve as a testament to SanMar’s success. Positive experiences shared by satisfied customers highlight the impact of the company’s commitment to exceptional customer service.

 Going Beyond Expectations

SanMar doesn’t just meet expectations; it surpasses them. Stories of instances where the company went above and beyond to satisfy customer needs showcase a dedication to excellence that extends beyond the ordinary.

SanMar’s Approach to Continuous Improvement

Customer Feedback Mechanisms

Central to SanMar’s commitment to continuous improvement is a robust feedback mechanism. The company actively seeks input from customers, using valuable insights to refine and enhance its service offerings.

 Adapting to Changing Customer Needs

The ability to adapt is a hallmark of SanMar’s customer service strategy. By staying attuned to changing customer needs and industry dynamics, the company ensures that its service offerings remain relevant and effective.

How SanMar Stands Out

Benchmarking Against Industry Standards

SanMar consistently benchmarks its customer service against industry standards. This commitment to self-assessment ensures that the company not only meets but exceeds customer expectations in a competitive market.

Recognizing and Addressing Pain Points

By identifying and addressing customer pain points, SanMar actively works towards enhancing the overall customer experience. This proactive approach reflects the company’s dedication to being a customer-centric organization.

Tips for Maximizing Your SanMar Customer Service Experience

Utilizing Self-Help Resources

SanMar provides a range of self-help resources, empowering customers to find answers independently. From comprehensive FAQs to tutorial videos, the company ensures that customers have the tools they need for a seamless experience.

Making the Most of Support Interactions

For more complex issues, customers can maximize their support interactions by providing detailed information. Clear communication enables the support team to expedite the resolution process, ensuring a swift and satisfactory outcome.

Innovation in Customer Service Technology

Embracing Technological Advancements

SanMar stays at the forefront of customer service technology, leveraging innovations to enhance efficiency and effectiveness. The integration of advanced systems ensures a seamless and tech-savvy customer service experience.

Automation without Compromising Personalization

While embracing automation for efficiency, SanMar maintains a commitment to personalization. Automated processes complement human interactions, striking a balance that delivers efficient service without sacrificing the human touch.

SanMar’s Community Engagement

Beyond Transactions: Building a Community

SanMar’s commitment extends beyond commercial transactions. The company actively engages with its community, fostering a sense of belonging and shared values. This community-centric approach contributes to a positive customer experience.

Social Responsibility Initiatives

As a socially responsible entity, SanMar integrates community welfare into its customer service ethos. Initiatives that go beyond business objectives demonstrate a genuine commitment to making a positive impact on a broader scale.

The Future of SanMar Customer Service

SanMar doesn’t just meet current customer needs; it anticipates and prepares for future requirements. The company’s forward-thinking approach ensures that its customer service remains adaptive and responsive to evolving market trends. Change is inevitable, and SanMar embraces it for the betterment of customer service. Whether through technological advancements or evolving customer preferences, the company remains agile, ensuring a future-proof service model.


In the realm of customer service, SanMar stands as a testament to excellence. From personalized interactions to embracing innovation, the company’s commitment to customer satisfaction is unwavering. Choosing SanMar is not just a transaction; it’s a journey of exceptional service

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
152 Google reviews
Janice Herron
Janice Herron
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.