What Is Variable Data For T-Shirts

White T-shirt and 4 company logos

Ever thought about personalizing your team’s t-shirts with individual names, job titles, or department names? That’s where Variable Data Printing (VDP) comes in handy.

It’s a unique way to add a personal touch to each printed item, creating a sense of unity among your team and enhancing security through easy identification.

VDP isn’t just for large-scale operations; it’s versatile enough to handle any size order, big or small, and does it quickly. No matter your industry, VDP can cater to your specific needs.

This article will take you through the ins and outs of variable data for t-shirts, its advantages, the various types, and how print-on-demand works with VDP.

So, sit tight, and let’s delve into the world of personalized t-shirt printing.

two young men. one is holding a black t-shirt with a personalized dtg print the other is wearing the shirt.

What is Variable Data T-Shirt Printing?

Variable data t-shirt printing is a nifty method that lets you add unique data, like names or job titles, to each t-shirt in a single print run – perfect for your team or department.

Variable data printing is a brilliant way to create personalized t-shirts on demand. Companies like Northwest Custom Apparel use it to provide customized apparel for businesses.

It’s a fantastic tool for employee identification, increasing the sense of unity among team members, and adding a professional touch.

With variable data printing, personalization on t-shirts has never been easier or more efficient. It’s a game-changer in t-shirt printing, making each piece unique while maintaining consistency.

Advantages of Variable Data T-Shirt Printing

The advantage of variable data t-shirt printing is that it allows you to add a personal touch, turning a simple uniform into a badge of identity. This printing method allows for quick customization, ideally suited for large teams or events. It’s also cost-effective, as you won’t need to pay for individual screen setups for each name. Additionally, it’s a great marketing tool as personalized t-shirts grab attention and can spark conversations about your business. With variable data t-shirt printing, you get more than just a t-shirt – a unique, customized marketing asset.

Femail Holding a VDP printed hat

Different Types of Variable Data

When personalizing your team’s apparel, it’s essential to consider the variety of options available for customization. Variable Data Printing (VDP) allows you to modify specific elements such as names, job titles, or department names on each t-shirt. This is perfect for creating personalized team uniforms or employee shirts.

For example, you can print a company’s logo on the left chest of a t-shirt and the employee’s last name below. This provides a professional appearance and enhances security and identification within the workplace.

This type of customization isn’t just limited to names and titles. You can also alter images, colors, and headlines, making each shirt unique. Remember, the right customization can make your team stand out and feel more cohesive.

Print On Demand with Variable Data

Print-on-demand with variable data is a game changer regarding convenience and customization. With this method, you can easily add a different name or number to each t-shirt without the hassle of placing individual orders. This power of variable data printing (VDP) allows for personalized garments, ensuring that everyone on your team can have their unique identifier on their shirt.

VDP also offers the flexibility to print commemorative shirts for special events or promotional merchandise for your business. The best part is that there’s no need to worry about stock or waste since you only print what you need. This approach is not only efficient but also cost-effective. It’s a great way to make your team feel special and ensure each member has a personalized item.

Northwest Custom Apparel is Your #1 Source for T-Shirt Print on Demand

Northwest Custom Apparel is your #1 source for t-shirt print-on-demand services. We offer top-notch printing services that are perfect for all your t-shirt printing needs. Whether you need personalized t-shirts for your company, team, or event, we have you covered. Our variable data printing allows you to customize each t-shirt with individual names, titles, or numbers, giving your shirts a personal touch that sets them apart. Our fast turnaround ensures you will receive your shirts when needed. We are committed to providing high-quality products and ensuring customer satisfaction. It’s no wonder we are the go-to source for t-shirt print-on-demand services. Trust Northwest Custom Apparel for your next t-shirt printing project and see the difference for yourself.


What is Variable Data For T-Shirts:

Variable data printing (VDP) is a technique that allows for the customization of each individual t-shirt in a print run. It is a process where unique information, such as names, numbers, or images, can be printed on each shirt. This technology is perfect for creating personalized t-shirts for various purposes.

VDP is versatile and can be used for a wide range of applications. Whether you want to unify your team by printing each member’s name on their t-shirts or create personalized merchandise for your customers, VDP can meet your needs. It allows for endless possibilities in design and customization.

One of the key advantages of VDP is its efficiency. With traditional printing methods, each design would require its printing plate, resulting in higher costs and longer production times. However, with VDP, the design can be easily modified for each shirt without needing separate plates, making it a cost-effective and time-saving solution.

No matter the quantity of t-shirts you need, VDP is perfect for any order size. Whether you need a few shirts for a small event or a large batch for a company-wide promotion, VDP can handle it all. It offers flexibility in production, allowing for quick turnaround times and on-demand printing.

At Northwest Custom Apparel, we provide top-notch VDP services for your t-shirts. Our experienced team can help you bring your vision to life and create unique, personalized garments. We understand that a customized t-shirt is more than just a piece of clothing; it’s a statement of unity and identity. With our VDP services, you can create t-shirts representing your brand or team.

Don’t hesitate to give VDP a try today. Experience the benefits of customization and create t-shirts that stand out from the crowd. Contact Northwest Custom Apparel to learn more about our VDP services and start creating your personalized t-shirts now.

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
163 Google reviews
Steve McMains
Steve McMains
Great place to do business with.
Hector Aponte
Hector Aponte
Splendid service by this team. I needed a job done in one day and without hesitation I was helped. Besides the no notice, need now accommodation, the overall quality of the job of superb.
anthony mckenna
anthony mckenna
Amazing service and quality of work.
katie latimer
katie latimer
This small business is excellent! Great turnaround times and pricing. We've completely switched over to them for our uniform needs. The embroidery looks amazing and very professional. We have gotten jackets, vests, safety vests, hats and uniform polo shirts with them. The screen prints are very resistant to numerous washes. They have been super flexible and patient with us and going through getting PO set up with our company.
Dave Lambing
Dave Lambing
I am the Quartermaster for the Tacoma Fire Buff Battalion. We use Northwest Custom Apparel to produce our uniform articles. Their work is always perfect and done is record time. I can't recommend them highly enough.
Kyle Keehnel
Kyle Keehnel
Our company has been going to NWCA for years and have always encountered friendly service and quality products.
Smokey B3ar21
Smokey B3ar21
Super friendly staff , wonderful products for our company and couldn’t be happier with them
Chuck Schilling
Chuck Schilling
Working with NWCA was like hitting the EASY button! Ten days from our initial meeting to completed shirts and we couldn't be more pleased.
Bret Lauritzen
Bret Lauritzen
Prompt service
Cassandra Johnson
Cassandra Johnson
Words can't describe how much I appreciate the outstanding customer service I received from Northwest Custom Apparel! I placed an order for two coats that I needed in one week for a Valentines' day gift and Nika made it happen! She was proactive, quickly responsive, and understanding of me needing to see different looks of our company logo. She was incredibly sweet, accommodating, and made every effort to make my order the way I wanted it. A part of me felt bad asking to see the different looks, but she reassured me it was not a problem and was on top of her game! Every staff member I interacted with when I came to their shop was very pleasant, welcoming, and attentive as well. All around great work! Will absolutely use them again and highly recommend!!! Thank you Northwest Custom Apparel!!!