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Why you should own a website?

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If you think you can get by without a website, you may be correct in the short run. But in the long run, though, you ‘II soon find that owning a website, and perhaps several , is absolutely imperative. Here are four good reasons why I say that.

  1. Northwest Embroidery Logo created by Fiverr, on overseas logo creation companyCreating a Website Imposes Organization, Discipline, and Focus. The process of building your website imposes reasons to rethink, revisit, and redefine your company’s marketing and merchandising appeal, its identity, its unique selling propositions. and its raison d’etre. Given that we’ve discussed organizing and publishing your own express catalog and price list, you’ve already done a lot of the heavy lifting in organizing your website. (Conversely, if you start the process with the development of your website, you’ve got the essence of your own express catalog and price list in hand).
  2. It Ain’t Rocket Science. If you lack the skills for creating your own website, there are many good providers that’ll be happy to execute one for you. Yes, how much you budget for your website will vary by who does it, how extensive it is, and how easy it is to navigate, but even basic websites are afford able today to design and maintain. Your options range from working with leading industry distributors, several of whom have turnkey software and hosting deals available, to creating yours from the ground up. Additional solutions incorporate both aspects to a degree to portray the best of both worlds – a website that provides ample information about your products, services, and pricing as well as telling and showing your company’s story. That story includes the company’s owners, key people, your production or representation capabilities, noteworthy attributes, and other reasons buyers should favor you with their patronage and loyalty.website
  3. It Shortens the Buying Process. Established accounts who peruse your company and its offerings online get real-time , 24/7 answers to their basic questions along with some understandings about their more complex concerns. The issues that aren’t addressed for pressing specific situations are the ones you really want to deal with at the time they come up. Your website, properly executed, saves your customers and prospects time and your company time and money. Trying to answer every conceivable aspect of every order and every detail isn’t critical and the effort to do so is probably somewhere between folly, unnecessary, and overkill. But those owners who insist that handling routine information and price quotes over the phone gives them a better chance at closing a sale just don’t “get it.” They don’t realize how poorly they look when compared to other companies that show a modicum of respect for the buyer’s time and intelligence.
  4. Website Enhances Your Credentials. Every company that is a “player” — or wants to be — will have a website. It’ll be a prerequisite for being thought of as a leader in your market or your backyard. If your local TV station runs a news story, it must be important. If you advertise on radio or TV, you’re likely to be thought of as a bigger company than your competitors that don’t advertise on radio. And if you have a website, there’s a whole world of companies who feel more comfortable doing business with you. Perhaps more importantly. there’s a world of companies who figure if you don’t have a website, your company isn’t worthy of their further consideration.

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Dominic Nguyen

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Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

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Erik Mickelson

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Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

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Ruth Nhoung

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Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

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Steve Deland

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Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

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Taylar Hanson

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Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

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Nika Lao

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Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

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Bradley Wright

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Alicia Wada

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Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

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Brian Beardsley

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Antonio Massey

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UT Tri Tran

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BunsereytheavyHoeu

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Sreynai Meang

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Kanha Chhorn

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Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.

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Savy Som

Embroidery Machine Operator

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SorphornSorm

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Sothea Tann

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Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

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Jim Mickelson

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Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.