Let them wear workwear:
Back in the 18th century, Marie Antoinette was famous for having her very own little farm in the gardens of Versailles. The building included animals, a mill wheel and a barn. All specially designed to make the queen feel like she was in the countryside instead of the palace’s premises. She would even wear outfits inspired by the theme which included muslin chemises with sashes and straw hats. As you can imagine, much like the stiletto-wearing McDonald’s employee, these delicate dresses were anything but what country people actually wore at the time.
It was during the 20th century, to be exact. We first saw T-shirts make the move from the US Army to the silver screen where heart-throbs Marlon Brando and James Dean popularised the item. If you want to find out more about the history of the T-shirt, check out our infographic.
How Jeans became labor workwear to High fashion
In a similar fashion, denim has got its roots in manual labour. The first pair of jean trousers were born in mid 19th century when American tailor Jacob W. Davis was asked to create a pair that would sustain harsh conditions. He made the garment from the sturdiest cotton he had available at the time and put copper rivets on the seams that often tear apart on the garment. Seeing a business opportunity, he contacted his cotton supplier Levi Strauss & Co. for a partnership and together started a company that would eventually become Levi’s.
Just last year The Guardian wrote an entire article on how “Fisherman” was the new ‘It’ thing in menswear. Cable knit jumpers, beanies and wader trousers are all part of the trend.
Among their predictions for 2017, streetwear blog Highsnobiety listed workwear as one of the biggest trends of the year. Think of overalls, bright colours and combat boots.
Some may argue that office attire isn’t technically workwear, but any clothes you have to wear for at least twenty hours a week falls into the category in my book.
Recent collections from brands Gosha Rubchinskiy and Prada showcased outfits inspired by business casual. The first draws inspiration from a young post-Soviet Union workforce while the second has got a dash of 70’s flare.