Top 5 Collegiate Licensing Powerhouses in the USA

Collegiate Licensing Rating

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In the ever-evolving world of collegiate licensing and NIL deals with college athletes, choosing the right partner for your needs can be daunting. I have been in apparel licensing since 1997 when I worked with Collegiate Licensing and Licensing Resources as a licensee with Northwest Custom Apparel. I aim to simplify the choice by rating the top five collegiate licensing companies in the United States. I have evaluated these companies based on their market influence, product diversity, quality, and unique selling points. Each company is rated on a scale of 1 to 5, with 5 being the highest, to help you understand their strengths and weaknesses in the collegiate licensing market.

Top Collegiate Licensing Companies USA

’47 Brand (4/5)

Why: Esteemed for quality headwear and apparel with strong sports league partnerships, though slightly less diverse in collegiate-specific products.

 A Legacy in Sports Lifestyle Branding

’47 Brand, LLC, based in Westwood, Massachusetts, is a distinguished sports lifestyle brand known for its quality headwear and apparel. Under Ms. Kathleen Crane’s guidance, the company has established a strong partnership with major sports leagues and offers an extensive range of products that resonate with sports enthusiasts.

  • Address: 15 Southwest Park, Westwood, MA 02090
  • Contact: Ms. Kathleen Crane
  • Website: ’47Brand
  • Email: kcrane@47brand.com

CI Sports (4/5) 

Why: Known for a wide range of collegiate apparel and strong customer service, although more regionally focused in the Midwest.

Midwest’s Collegiate Apparel Specialist

CI Sports Inc., located in Fargo, North Dakota, has evolved from a small screen print company into a significant national player in the collegiate apparel industry. Under the leadership of Mr. Jamie Knopp, they have expanded their reach, providing a wide range of collegiate apparel across the country.

  • Address: 2121 43rd Street S, Fargo, ND 58104
  • Contact: Mr. Jamie Knopp, 701-239-4208
  • Website: CI Sport
  • Email: jamiek@cisport.com

Why: Specializes in innovative DTG printing with superior color matching, catering to a wide range of clients, and excelling in customer satisfaction.

Young Man loading a t-shirt on the Kornit Direct To Garment Printer. The ink on the shirt is water-based an sustainable

Pioneering Direct-to-Garment Printing

Northwest Custom Apparel is a leading direct-to-garment printing company specializing in the Collegiate Licensing Marketplace. They offer DTG printing services to significant licensing companies, professional sports teams, and NIL college players looking to create their Brand. Their ability to match PMS colors for teams is superior to screenprinting. The company was founded in 1977 and has been printing DTG since 2011. Whether you need to print a single t-shirt or thousands for your university or licensing partner, Northwest Custom Apparel is the place to contact.

  • Address: 2025 Freeman Road East Milton, WA 98354
  • Contact: Mr. Erik Mickelson 1-800-851-3671
  • Website: https://nwcustomapparel.net
  • Email: erik@nwcustomapparel.com 

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Why: Renowned for being the top in licensed collegiate sleepwear apparel with a vast range of licensed products and excellent customer service.

The Sleepwear Leader in Collegiate Licensing

College Concepts LLC, under the brand name Concepts Sport, has established itself as a licensed collegiate sleepwear apparel leader. The company in Atlanta, Georgia, under Ms. Sonya Holmes’s leadership, offers a wide array of licensed products from various colleges and major sports leagues.

  • Address: 3350 Riverwood Pkwy Ste 850, Atlanta, GA 30339
  • Contact: Ms. Sonya Holmes, 770-859-1434
  • Website: Concepts Sport
  • Email: sholmes@conceptssport.com

All-Star Dogs (3/5) 

Why: All-Star Dogs stands out for its unique focus on pet apparel in the collegiate market. They specialize in Made-in-the-USA products, appealing to pet owners seeking collegiate-themed attire for their pets. However, their market scope is more limited due to this specialized focus.

Championing Collegiate Pet Apparel

All-Star Dogs, headquartered in Marlboro, New Jersey, is a trailblazer in the collegiate licensing market with a unique focus on pet apparel. Led by Mr. Refael Olya, the company takes pride in its Made-in-the-USA products, catering to pet owners who want their furry friends to share their college spirit.

  • Address: 20 Hastings Rd., Marlboro, NJ 07746
  • Contact: Mr. Refael Olya, 732-566-3401
  • Website: All Star Dogs
  • Email: info@allstardogs.com

Conclusion

My journey through the top 5 collegiate licensing suppliers has highlighted diverse specialties, from ’47 Brand’s sports lifestyle branding to CI Sports’ extensive collegiate apparel. College Concepts Sport leads the pack with its exceptional sleepwear line, while Northwest Custom Apparel stands out for its cutting-edge direct-to-garment printing technology. All-Star Dogs brings a unique offering with its collegiate-themed pet apparel. Each of these companies showcases distinct strengths, making them leaders in their respective niches. Congratulations to all for their remarkable contributions to the collegiate licensing industry, innovatively enhancing college spirit.

Erik Mickelson

Erik Mickelson is the author of the Northwest Custom Apparel blog and a veteran of the custom apparel industry. With over 29 years of experience since graduating from Washington State University in 1996, Erik brings a wealth of knowledge to every post. He is also the founder of the Apparel Graphic Academy, an expert credential that highlights his deep expertise.

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